Search Engine Optimization Specialist

About the role

Global Database is looking for an SEO Specialist to develop and execute search‑engine optimisation strategies across its suite of B2B websites. The role focuses on increasing organic visibility, driving qualified traffic and supporting lead generation for the company’s data‑driven products.

Key responsibilities

• Develop and prioritise SEO roadmaps based on commercial impact and effort.
• Conduct keyword research, competitor analysis and technical audits (crawling, indexing, duplicate content, redirects, site architecture).
• Optimise product pages, landing pages and articles – titles, meta descriptions, content structure and internal linking.
• Collaborate with developers to implement technical fixes and verify results.
• Create content briefs around buyer questions, product use cases and competitor comparisons, and update existing content.
• Identify and pursue link‑building and digital PR opportunities, communicating with external publishers.
• Monitor rankings, non‑brand traffic and organic conversions, reporting on lead quality and results.
• Stay up‑to‑date with search‑engine and AI‑powered search developments and apply relevant changes.

Required profile

• Hands‑on SEO experience with measurable results on B2B websites.
• Proficiency with Google Search Console, Google Analytics and SEO tools such as Semrush, Ahrefs or Screaming Frog.
• Strong understanding of technical SEO, on‑page optimisation and link‑building.
• Experience using AI tools for research, analysis and workflow improvement, with careful quality checks.
• Ability to analyse data, prioritise opportunities and clearly explain recommendations.
• Excellent written and spoken English and strong organisational skills.

Required skills

• Google Search Console
• Google Analytics
• Semrush, Ahrefs, Screaming Frog
• Technical SEO and on‑page optimisation
• Link‑building strategies
• AI‑assisted research tools
• WordPress, basic HTML and CSS