Ads Marketing Specialist

About the role

Buy Business Class, which offers premium business class flight deals and affordable flight tickets, is hiring a full-time, on-site Ads Marketing specialist in Chișinău, Moldova. The person plans, creates and optimises digital advertising campaigns across Google Ads, social media and other paid channels to drive traffic and conversions.

Key responsibilities

• Plan, create and optimise digital advertising campaigns on Google Ads, social media and other paid channels
• Monitor campaign performance daily, analyse metrics and adjust budgets and targeting
• Test creative variations to improve results
• Work with sales and customer support to understand target audiences, refine messaging and support promotions

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience
• Prior experience in travel, e-commerce or service-based industries is an advantage
• Proficiency in English; knowledge of additional languages is a plus
• Attention to detail, organisational skills and ability to manage several campaigns at once
• Comfortable working in an on-site team in Chișinău

Required skills

• Digital advertising, including Google Ads, Facebook/Instagram Ads and other paid media tools
• Analyzing campaign data and using insights to optimise ad spend and targeting
• Basic marketing strategy, audience segmentation and message positioning
• Writing ad copy, landing page briefs and promotional messages
• Analytics tools such as Google Analytics