Meta Ads Specialist

About the role

We are seeking a hands‑on Meta Ads & Paid Social Specialist to own, optimize, and scale lead‑generation campaigns targeting the US market. You will manage sizable advertising budgets, experiment with audiences, creatives, offers, and landing pages, and directly influence lead quality, customer acquisition, and revenue.

Key responsibilities

• Set up, manage, and continuously optimize lead‑generation campaigns in Meta Ads Manager.
• Allocate substantial budgets based on performance metrics and test new audience, placement, and bidding strategies.
• Design and run structured A/B tests across creatives, copy, formats, offers, and landing pages.
• Monitor CPL, CPA, CTR, conversion rate, ROAS, lead quality, and revenue contribution.
• Identify high‑performing audience‑creative‑offer combos and scale them.
• Collaborate with Sales and CRM teams to evaluate lead quality and revenue impact.
• Coordinate creative concepts and testing priorities with the Content team.
• Test TikTok Ads and other paid social channels when justified.
• Prepare clear performance reports, insights, and strategic recommendations.

Required profile

• Proven hands‑on experience managing paid social campaigns.
• Strong practical knowledge of Meta Ads Manager.
• Experience with lead‑generation or customer‑acquisition campaigns.
• Ability to test audiences, creatives, messaging, offers, and landing pages.
• Solid understanding of CPL, CPA, CTR, conversion rate, ROAS, and lead quality.
• Data‑driven approach to testing, scaling, and independent optimization decisions.
• Experience using Sales or CRM data to assess lead quality.
• Fluent English; experience with the US market preferred.
• Background in travel, insurance, finance, real estate, or other trust‑based industries is a plus.

Required skills

• Meta Ads Manager
• TikTok Ads
• CRM tools

What we offer

• Access to substantial advertising budgets and campaigns at scale.
• Freedom to test ideas, launch experiments, and shape acquisition strategy.
• Direct access to campaign, CRM, and Sales data for business impact analysis.
• Support from dedicated Content and Sales teams.
• Opportunities for professional growth beyond execution into paid‑acquisition strategy.