Assistant Brand Manager – Crochet & Knit DTC Brand (Remote)

About the role

Foxelli Group is seeking an Assistant Brand Manager to support the growth of Hooks & Needles, a DTC brand focused on crochet and knitting. This remote, hands‑on position will help keep product development, customer experience, and marketing initiatives running smoothly while looking for continuous improvement opportunities.

Key responsibilities

• Assist in product development by reviewing patterns, instructions, and content for accuracy and quality.
• Analyze customer feedback, identify trends, and translate insights into product and experience improvements.
• Conduct market research on crochet and knitting trends to uncover new ideas and opportunities.
• Support customer service and community management by handling product‑related inquiries and monitoring online discussions.
• Help execute marketing campaigns, source creative assets, and contribute to product storytelling.
• Leverage AI tools to accelerate research, analysis, and everyday tasks, seeking smarter ways of working.

Required profile

• Extreme attention to detail and ability to spot inconsistencies.
• Highly organized with strong project‑tracking skills.
• Tech‑savvy and comfortable with a variety of digital tools.
• Independent, taking ownership and following through without constant supervision.
• Adaptable to shifting priorities while maintaining focus.
• Curious mindset, eager to learn, test ideas, and improve processes.
• Open to feedback and able to apply it constructively.
• Knowledge of crochet or knitting is a strong advantage.

Required skills

• Shopify
• Asana
• Google Sheets
• Claude (AI assistant)
• InDesign
• AI tools