Paid Media Lead – Performance Marketing

About the role

Route One Group is seeking a Paid Media Lead to own and scale paid acquisition across multiple platforms. You will drive data‑driven campaigns that turn ad spend into high‑quality leads for our logistics and IT solutions.

Key responsibilities

• Manage paid advertising on Google, Meta, TikTok, LinkedIn and other platforms, with a primary focus on Google Search.
• Plan, launch, optimise and scale high‑performing campaigns to meet KPIs such as CPL, CAC, ROAS and conversion rates.
• Conduct A/B testing, audience targeting, retargeting and landing‑page optimisation to improve the full acquisition funnel.
• Set up and maintain conversion tracking, attribution models and CRM‑driven lead funnels (HubSpot a plus).
• Analyse performance data, prepare reports and recommend data‑driven improvements.
• Collaborate with Sales, Design, IT and Operations teams to maximise campaign results.

Required profile

• Minimum 3 years of hands‑on experience in paid ads or performance marketing.
• Proven track record of managing and scaling paid acquisition campaigns.
• Fluent in English and Romanian.
• Strong analytical mindset with a proactive, results‑driven approach.

Required skills

• Google Ads (Search)
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Conversion tracking and attribution
• Funnel optimisation and A/B testing
• HubSpot (or similar CRM platforms)