Marketing & PR Manager

About the role

Mercedes-Benz Moldova is hiring a Marketing & PR Manager in Chișinău to lead the brand's marketing and communication activities in the local market. The role combines strategic thinking with hands-on execution, translating global brand standards into local initiatives that strengthen brand positioning and support business growth.

Key responsibilities

• Develop and run annual and quarterly marketing strategies aligned with international brand guidelines and local goals, manage marketing budgets and keep brand positioning and visual identity consistent across all touchpoints.
• Work with Sales and Aftersales to align marketing with commercial priorities.
• Plan and run integrated campaigns across digital and offline channels, oversee paid ads such as Meta Ads and Google Ads, coordinate content strategy, social media and creative production, and optimise campaigns based on performance data.
• Oversee the digital customer experience, including website functionality, online vehicle inventory and digital integrations.
• Build relationships with media, influencers and partners, coordinate press releases and brand announcements, and identify sponsorship and collaboration opportunities.
• Conceptualise and run vehicle launches, client events, test drives and other brand activations, managing budgets, suppliers, production teams and guest experiences.
• Coordinate internal resources, external agencies and service providers, work with regional and international teams on guidelines, campaigns and approvals, and prepare performance reports and budget updates for management.

Required profile

• Proven experience in marketing management, brand management or integrated marketing communications.
• Experience managing marketing budgets, external partners and cross-functional projects.
• Previous experience in automotive, luxury or premium consumer brands is an advantage.
• Native-level Romanian and Russian (written and spoken); English at minimum B2, C1 strongly preferred.

Required skills

• Digital marketing, performance advertising, social media and content strategy.
• Organised, detail-oriented, able to manage projects from concept to execution.
• Strong communication, negotiation and presentation skills.

To apply, candidates should contact the employer through the recruitment agency named in the original posting.