Paid Media Lead

About the role

We are seeking a Paid Media Lead to own and scale our paid acquisition efforts across multiple platforms. You will drive data‑driven campaigns that turn ad spend into high‑quality leads for our trucking‑industry solutions.

Key responsibilities

• Manage paid advertising on Google, Meta, TikTok, LinkedIn and other platforms, with a primary focus on Google Search.
• Plan, launch, optimise and scale high‑performing campaigns to meet KPIs such as CPL, CAC, ROAS and conversion rates.
• Conduct A/B testing, audience targeting, retargeting and landing‑page optimisation to improve the full acquisition funnel.
• Oversee conversion tracking, attribution and CRM‑driven lead funnels (HubSpot experience a plus).
• Analyse performance data, prepare regular reports and recommend data‑driven improvements.
• Collaborate with Sales, Design, IT and Operations teams to maximise campaign results.

Required profile

• Minimum 3 years of hands‑on experience in paid ads or performance marketing.
• Proven track record of managing and scaling paid acquisition campaigns.
• Analytical mindset with a proactive, results‑driven approach.
• Fluency in English and Romanian.

Required skills

• Google Ads (Search) expertise.
• Meta Ads, TikTok Ads and LinkedIn Ads proficiency.
• Conversion tracking and attribution knowledge.
• Funnel optimisation and A/B testing experience.
• Familiarity with analytics tools and CRM platforms (HubSpot a plus).