eCommerce Paid Media Manager – Google Ads, YouTube & Native

About the role

We are seeking an experienced Paid Media Manager to own and scale our Google, YouTube, and native advertising efforts for a fast‑growing direct‑to‑consumer supplement brand. You will work closely with the marketing team to drive profitable customer acquisition, optimise funnels and continuously improve performance.

Key responsibilities

• Build, manage and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display, Demand Gen and YouTube.
• Develop and scale YouTube acquisition campaigns, including audience, placement strategy, creative testing and attribution.
• Plan, launch and optimise native campaigns on platforms such as Taboola, Outbrain or Revcontent, handling headline/thumbnail testing, bid management and funnel optimisation.
• Own Google Merchant Center setup, product feed optimisation and troubleshooting.
• Design paid‑media strategies aligned with funnel stages (cold traffic, retargeting, brand defence) and allocate spend between advertorials and direct product pages.
• Conduct keyword research, audience segmentation and competitive analysis.
• Monitor daily performance, report on spend efficiency, ROAS and CAC, and provide actionable insights.
• A/B test ad copy, video hooks, landing pages, bidding strategies and audience targeting.
• Collaborate with creative and copy teams on video concepts, native headlines and advertorial angles.
• Stay up‑to‑date with Google’s product updates, algorithm changes and best practices.

Required profile

• 3+ years of hands‑on experience managing Google Ads for eCommerce.
• Proven track record handling $50k+ monthly ad spend.
• Strong experience driving cold traffic on YouTube at scale.
• Practical experience with native platforms (Taboola, Outbrain, Revcontent or similar).
• Deep knowledge of Google Shopping, Performance Max and Merchant Center.
• Experience setting up conversion tracking with Google Tag Manager and GA4.
• Ability to diagnose tracking discrepancies across channels.
• Fluent English communication (written and verbal).
• Availability for at least six hours of overlap with US Eastern Time (10 AM–4 PM ET).

Required skills

• Google Ads (Search, Shopping, Performance Max, Display, Demand Gen, YouTube)
• YouTube advertising
• Native advertising platforms – Taboola, Outbrain, Revcontent
• Google Merchant Center and product feed management
• Google Shopping campaign optimisation
• Google Tag Manager
• GA4 conversion tracking
• Keyword research and audience segmentation
• A/B testing of creatives and landing pages