CRM Specialist, AI-first

About the role

Bring AI into lifecycle marketing as an AI‑first CRM manager. You will produce newsletters hands‑on while turning AI ideas into real flows – smarter segmentation, content at scale, and personalization that would otherwise take weeks.

Key responsibilities

• Produce end‑to‑end newsletters from day one.
• Use AI to draft and adapt campaign copy across shops, languages and segments.
• Apply AI‑driven predictive segmentation to identify churn risk, next‑best‑offer and lifetime value.
• Build dynamic, AI‑assisted personalization into lifecycle flows.
• Automate repetitive CRM tasks with AI‑assisted workflows reusable by the team.
• Document prompts, guardrails and best practices to spread safe AI use across the team.

Required profile

• 2–4 years of experience in CRM, lifecycle or email marketing.
• Hands‑on experience using agentic AI for content generation, segmentation or automation in a marketing context.
• Comfortable with a CRM/ESP platform such as Emarsys, Iterable, Braze or CleverTap.
• Ability to critically evaluate AI output and keep a human in the loop.
• Working‑level English for a globally distributed team.

Required skills

• Emarsys
• Iterable
• Braze
• CleverTap
• SQL (basic data skills)

What we offer

• Competitive monthly salary plus benefits.
• Opportunity to build AI capability from the ground up.
• Modern AI + CRM stack with internal AI tools.
• International exposure with globally distributed teams.
• Local benefits such as health coverage, paid leave and local perks.