Senior Performance Copywriter – CRO Specialist

About the role

The Senior Performance Copywriter creates persuasive, conversion‑focused copy to boost marketing performance and conversion rates. You will work closely with marketing, creative, and testing teams to develop and optimise messaging for cold‑traffic campaigns.

Key responsibilities

• Create conversion‑focused copy for landing pages, paid ads, video scripts, advertorials, forms, CTAs and other funnel assets.
• Research products, customers, competitors and market trends to uncover new messaging angles.
• Develop headlines, hooks, offers, value propositions and translate technical features into clear benefits.
• Produce structured copy variations for A/B testing, analyse results and iterate continuously.

Required profile

• 5+ years of experience in direct‑response, performance or advertising copywriting.
• Native‑level English with strong grasp of conversion psychology and direct‑response principles.
• Proven track record writing landing pages, paid ad copy and performance‑driven creative.
• Ability to research unfamiliar products and markets quickly and translate features into customer benefits.

What we offer

• Fully remote work environment – choose where you are most productive.
• Generous paid vacation policy and unlimited sick days.
• Ongoing learning opportunities such as free books, workshops and conferences.
• Home‑office equipment and furniture allowance.
• Medical insurance coverage and flexible fitness program allowance.